Eric Schmidt shared an innovative approach introduced by Sergei 15 years ago, called the 70-20-10 rule. This strategy al
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approved
Published: 2026-06-21
Added: 2026-07-01
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business
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entrepreneurship
ericschmidt
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source/instagram
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startupbell
---
title: "Eric Schmidt shared an innovative approach introduced by Sergei 15 years ago, called the 70-20-10 rule. This strategy allocated 70% of their time to core business activities, 20% to adjacent ventures,"
type: source
source_type: instagram
platform: instagram
url: "https://www.instagram.co...
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---
title: "Eric Schmidt shared an innovative approach introduced by Sergei 15 years ago, called the 70-20-10 rule. This strategy allocated 70% of their time to core business activities, 20% to adjacent ventures,"
type: source
source_type: instagram
platform: instagram
url: "https://www.instagram.com/reel/C9WaQ1MSQCi/"
source_id: "instagram:reel/c9waq1msqci"
creator: ""
captured_at: "2026-06-18"
processed_with: "yt-dlp + faster-whisper"
capture_status: media_downloaded
review_status: intake
confidence: high
relevance_score: 78
source_chat: "ig-fb-export"
topics:
- wealth
- philosophy
- mindset
- culture
tags:
- source/instagram
---
# Eric Schmidt shared an innovative approach introduced by Sergei 15 years ago, called the 70-20-10 rule. This strategy al
## Source Metadata
- **Platform:** instagram
- **URL:** https://www.instagram.com/reel/C9WaQ1MSQCi/
- **Relevance:** 78/100
- **Topics:** wealth, philosophy, mindset, culture
- **Source:** ig-fb-export
- **Method:** yt-dlp + faster-whisper | **Confidence:** high
- **Language:** en | **Duration:** 23.10525s
## Summary
Sergei, 15 years ago, came up with a concept called 10% of the budget should be on things that are unrelated. It was called 70-20-10. 70% are of a time on core business, 20% on adjacent business, and 10% on other. And he proved mathematically, of course, he's a brilliant mathematician, that you need...
## Corrected Transcript / Extracted Text
Sergei, 15 years ago, came up with a concept called 10% of the budget should be on things that are unrelated. It was called 70-20-10. 70% are of a time on core business, 20% on adjacent business, and 10% on other. And he proved mathematically, of course, he's a brilliant mathematician, that you needed that 10% to make the sum of the growth work. And it turns out he was right.
## Caption / Post Text
Eric Schmidt shared an innovative approach introduced by Sergei 15 years ago, called the 70-20-10 rule. This strategy allocated 70% of their time to core business activities, 20% to adjacent ventures, and 10% to unrelated projects. Sergei, leveraging his mathematical expertise, demonstrated that dedicating 10% of the budget to unrelated initiatives was essential for overall growth. This method proved successful, highlighting the importance of investing in diverse areas to foster innovation and long-term success.
Source: @lexfridman
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## Key Claims
- Sergei, 15 years ago, came up with a concept called 10% of the budget should be on things that are unrelated.
- It was called 70-20-10.
- 70% are of a time on core business, 20% on adjacent business, and 10% on other.
- And he proved mathematically, of course, he's a brilliant mathematician, that you needed that 10% to make the sum of the growth work.
- And it turns out he was right.
## Topic Application
- **wealth**: Business/finance
- **philosophy**: Philosophy
- **mindset**: Mindset/psychology
- **culture**: Culture
## Caveats
## Related Sources (Idea-to-Idea)
- **[COMPLEMENTS]** [[But how can a tech stock be unprofitable and grow]] — both about strategic reinvestment: Google's 10% on unrelated projects and Amazon's years of unprofitable reinvestment both demonstrate that sacrificing short-term profit for long-term growth is a winning strategy.
- **[TENSION]** [[Speed equals power Sun Tzu, Robert Greene, and Business Jiu-Jitsu]] — c9waq1msqci shows Google deliberately allocating resources across categories (structured, planned); Sun Tzu argues speed and decisive action win — tension between structured allocation and rapid opportunistic action.
## Linkages
- [[Concept - Money Scripts]] — money scripts / inherited financial beliefs
- [[Concept - Ownership Gap and Capital Markets]] — ownership and capita
- [[Concept - Money Scripts]] — money scripts / inherited financial beliefs
- [[Concept - Ownership Gap and Capital Markets]] — ownership and capital access
- [[Concept - Ownership Gap and Capital Markets]] — ownership, capital, assets
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